{"id":9820,"date":"2022-07-12T07:16:21","date_gmt":"2022-07-12T07:16:21","guid":{"rendered":"https:\/\/www.BehavioralEconomic.co.uk\/?page_id=9820"},"modified":"2022-07-12T07:16:21","modified_gmt":"2022-07-12T07:16:21","slug":"beyond-self-interest-why-the-market-rewards-those-who-reject-it-krzysztof-pelc-2022","status":"publish","type":"page","link":"https:\/\/www.BehavioralEconomic.co.uk\/resources\/books\/beyond-self-interest-why-the-market-rewards-those-who-reject-it-krzysztof-pelc-2022\/","title":{"rendered":"Beyond Self-Interest: Why the Market Rewards Those Who Reject It \u2013 Krzysztof Pelc (2022)"},"content":{"rendered":"

\"\"<\/a>From the publisher:<\/strong><\/p>\n

\n

We’ve learned that the way to get ahead is through strong will, grit and naked ambition. The belief that self-interest makes the world go round has served us well: it has helped make our society more affluent. But does that premise still hold?<\/p>\n

In\u00a0Beyond Self-Interest<\/span>, Krzysztof Pelc argues that those who prosper increasingly do so by spurning prosperity, or by convincing others that they are pursuing passion, purpose, love of craft – anything but their own self-advancement. From the Puritans, who followed a religious calling and yet made a killing; to the fastest-growing firms of today, who claim to be ‘changing to the world’ through ‘doing what they love’, declaring passion over profit is a profitable move.<\/p>\n

A bold, incisive and original work that draws on three centuries of intellectual thought,\u00a0Beyond Self-Interest<\/span>\u00a0is a book to upend how we relate to capitalism. What if the true driver of market society is not the appearance of self-interest, but its opposite?<\/p>\n<\/div>\n

Buy on Amazon<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

From the publisher: We’ve learned that the way to get ahead is through strong will, grit and naked ambition. The belief that self-interest makes the world go round has served us well: it has helped make our society more affluent. But does that premise still hold? In\u00a0Beyond Self-Interest, Krzysztof Pelc argues that those who prosper […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":12,"menu_order":45,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"jetpack_post_was_ever_published":false,"footnotes":""},"coauthors":[4769],"class_list":["post-9820","page","type-page","status-publish","hentry"],"yoast_head":"\nBeyond Self-Interest: Why the Market Rewards Those Who Reject It \u2013 Krzysztof Pelc (2022) - BehavioralEconomic.co.uk | The BE Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.BehavioralEconomic.co.uk\/resources\/books\/beyond-self-interest-why-the-market-rewards-those-who-reject-it-krzysztof-pelc-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond Self-Interest: Why the Market Rewards Those Who Reject It \u2013 Krzysztof Pelc (2022) - BehavioralEconomic.co.uk | The BE Hub\" \/>\n<meta property=\"og:description\" content=\"From the publisher: We’ve learned that the way to get ahead is through strong will, grit and naked ambition. 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