{"id":154,"date":"2015-03-19T12:13:07","date_gmt":"2015-03-19T12:13:07","guid":{"rendered":"http:\/\/www.behaviouraleconomic.co.uk\/?page_id=154"},"modified":"2018-02-09T11:39:48","modified_gmt":"2018-02-09T11:39:48","slug":"the-logic-of-life-the-rational-economics-of-an-irrational-world-tim-harford","status":"publish","type":"page","link":"https:\/\/www.behaviouraleconomic.co.uk\/resources\/books\/the-logic-of-life-the-rational-economics-of-an-irrational-world-tim-harford\/","title":{"rendered":"The Logic of Life: The Rational Economics of an Irrational World  &#8211; Tim Harford (2009)"},"content":{"rendered":"<p><b><br \/>\n<a href=\"http:\/\/www.behaviouraleconomic.co.uk\/wp-content\/uploads\/2015\/03\/TheLogicOfLife.jpg\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-114\" src=\"http:\/\/www.behaviouraleconomic.co.uk\/wp-content\/uploads\/2015\/03\/TheLogicOfLife-195x300.jpg\" alt=\"TheLogicOfLife\" width=\"195\" height=\"300\" data-id=\"114\" srcset=\"https:\/\/www.behaviouraleconomic.co.uk\/wp-content\/uploads\/2015\/03\/TheLogicOfLife-195x300.jpg 195w, https:\/\/www.behaviouraleconomic.co.uk\/wp-content\/uploads\/2015\/03\/TheLogicOfLife.jpg 225w\" sizes=\"(max-width: 195px) 100vw, 195px\" \/><\/a>From the publisher:<\/b><\/p>\n<p>Life sometimes seems illogical. Individuals do strange things: take drugs, have unprotected sex, mug each other. Love seems irrational, and so does divorce. On a larger scale, life seems no fairer or easier to fathom: Why do some neighborhoods thrive and others become ghettos? Why is racism so persistent? Why is your idiot boss paid a fortune for sitting behind a mahogany altar? Thorny questions\u2013and you might be surprised to hear the answers coming from an economist. But award-winning journalist Tim Harford likes to spring surprises. In this deftly reasoned book, he argues that life is logical after all. Under the surface of everyday insanity, hidden incentives are at work, and Harford shows these incentives emerging in the most unlikely places.<\/p>\n<p><strong><a href=\"http:\/\/www.amazon.co.uk\/gp\/product\/0385663889\/ref=as_li_tl?ie=UTF8&amp;camp=1634&amp;creative=6738&amp;creativeASIN=0385663889&amp;linkCode=as2&amp;tag=behaviorale0b-21&amp;linkId=46JXDQALQSG72KKT\">Buy on Amazon<\/a><img decoding=\"async\" style=\"border: none !important; margin: 0px !important;\" src=\"http:\/\/ir-uk.amazon-adsystem.com\/e\/ir?t=behaviorale0b-21&amp;l=as2&amp;o=2&amp;a=0385663889\" alt=\"\" width=\"1\" height=\"1\" border=\"0\" \/><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the publisher: Life sometimes seems illogical. Individuals do strange things: take drugs, have unprotected sex, mug each other. Love seems irrational, and so does divorce. On a larger scale, life seems no fairer or easier to fathom: Why do some neighborhoods thrive and others become ghettos? Why is racism so persistent? Why is your [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":12,"menu_order":108,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"jetpack_post_was_ever_published":false,"footnotes":""},"coauthors":[],"class_list":["post-154","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Logic of Life: The Rational Economics of an Irrational World - Tim Harford (2009) - BehavioralEconomic.co.uk | The BE Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.behaviouraleconomic.co.uk\/resources\/books\/the-logic-of-life-the-rational-economics-of-an-irrational-world-tim-harford\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Logic of Life: The Rational Economics of an Irrational World - Tim Harford (2009) - BehavioralEconomic.co.uk | The BE Hub\" \/>\n<meta property=\"og:description\" content=\"From the publisher: Life sometimes seems illogical. Individuals do strange things: take drugs, have unprotected sex, mug each other. Love seems irrational, and so does divorce. On a larger scale, life seems no fairer or easier to fathom: Why do some neighborhoods thrive and others become ghettos? Why is racism so persistent? Why is your [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.behaviouraleconomic.co.uk\/resources\/books\/the-logic-of-life-the-rational-economics-of-an-irrational-world-tim-harford\/\" \/>\n<meta property=\"og:site_name\" content=\"BehavioralEconomic.co.uk | The BE Hub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/behavecondotcom\/\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-09T11:39:48+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.behaviouraleconomic.co.uk\/wp-content\/uploads\/2015\/03\/TheLogicOfLife-195x300.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@behavecondotcom\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"BehavioralEconomic.co.uk\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.behaviouraleconomic.co.uk\/resources\/books\/the-logic-of-life-the-rational-economics-of-an-irrational-world-tim-harford\/\",\"url\":\"https:\/\/www.behaviouraleconomic.co.uk\/resources\/books\/the-logic-of-life-the-rational-economics-of-an-irrational-world-tim-harford\/\",\"name\":\"The Logic of Life: The Rational Economics of an Irrational World - Tim Harford (2009) - BehavioralEconomic.co.uk | The BE Hub\",\"isPartOf\":{\"@id\":\"https:\/\/www.behaviouraleconomic.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.behaviouraleconomic.co.uk\/resources\/books\/the-logic-of-life-the-rational-economics-of-an-irrational-world-tim-harford\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.behaviouraleconomic.co.uk\/resources\/books\/the-logic-of-life-the-rational-economics-of-an-irrational-world-tim-harford\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.behaviouraleconomic.co.uk\/wp-content\/uploads\/2015\/03\/TheLogicOfLife-195x300.jpg\",\"datePublished\":\"2015-03-19T12:13:07+00:00\",\"dateModified\":\"2018-02-09T11:39:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.behaviouraleconomic.co.uk\/resources\/books\/the-logic-of-life-the-rational-economics-of-an-irrational-world-tim-harford\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.behaviouraleconomic.co.uk\/resources\/books\/the-logic-of-life-the-rational-economics-of-an-irrational-world-tim-harford\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.behaviouraleconomic.co.uk\/resources\/books\/the-logic-of-life-the-rational-economics-of-an-irrational-world-tim-harford\/#primaryimage\",\"url\":\"http:\/\/www.behaviouraleconomic.co.uk\/wp-content\/uploads\/2015\/03\/TheLogicOfLife-195x300.jpg\",\"contentUrl\":\"http:\/\/www.behaviouraleconomic.co.uk\/wp-content\/uploads\/2015\/03\/TheLogicOfLife-195x300.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.behaviouraleconomic.co.uk\/resources\/books\/the-logic-of-life-the-rational-economics-of-an-irrational-world-tim-harford\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.behaviouraleconomic.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/www.behaviouraleconomic.co.uk\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Popular Books\",\"item\":\"https:\/\/www.behaviouraleconomic.co.uk\/resources\/books\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"The Logic of Life: The Rational Economics of an Irrational World &#8211; Tim Harford (2009)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.behaviouraleconomic.co.uk\/#website\",\"url\":\"https:\/\/www.behaviouraleconomic.co.uk\/\",\"name\":\"BehavioralEconomic.co.uk | The BE Hub\",\"description\":\"Home of the Behavioral Economics Guide and the Behavioral Economics Academy. 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