{"id":141,"date":"2015-03-19T10:49:57","date_gmt":"2015-03-19T10:49:57","guid":{"rendered":"http:\/\/www.behaviouraleconomic.co.uk\/?page_id=141"},"modified":"2018-02-09T11:39:49","modified_gmt":"2018-02-09T11:39:49","slug":"scarcity-the-new-science-of-having-less-and-how-it-defines-our-lives-sendhil-mullainathan-eldar-shafir","status":"publish","type":"page","link":"https:\/\/www.behaviouraleconomic.co.uk\/resources\/books\/scarcity-the-new-science-of-having-less-and-how-it-defines-our-lives-sendhil-mullainathan-eldar-shafir\/","title":{"rendered":"Scarcity: The New Science of Having Less and How It Defines Our Lives &#8211; Sendhil Mullainathan &#038; Eldar Shafir (2014)"},"content":{"rendered":"<p><b><br \/>\n<a href=\"http:\/\/www.behaviouraleconomic.co.uk\/wp-content\/uploads\/2015\/03\/Scarcity.jpg\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-137\" src=\"http:\/\/www.behaviouraleconomic.co.uk\/wp-content\/uploads\/2015\/03\/Scarcity-200x300.jpg\" alt=\"Scarcity\" width=\"200\" height=\"300\" data-id=\"137\" srcset=\"https:\/\/www.behaviouraleconomic.co.uk\/wp-content\/uploads\/2015\/03\/Scarcity-200x300.jpg 200w, https:\/\/www.behaviouraleconomic.co.uk\/wp-content\/uploads\/2015\/03\/Scarcity.jpg 231w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a>From the publisher:<\/b><\/p>\n<p>In this provocative book based on cutting-edge research, Sendhil Mullainathan and Eldar Shafir show that scarcity creates a distinct psychology for everyone struggling to manage with less than they need. Busy people fail to manage their time efficiently for the same reasons the poor and those maxed out on credit cards fail to manage their money. The dynamics of scarcity reveal why dieters find it hard to resist temptation, why students and busy executives mismanage their time, and why the same sugarcane farmers are smarter after harvest than before.<\/p>\n<p>Once we start thinking in terms of scarcity, the problems of modern life come into sharper focus, and\u00a0<em>Scarcity<\/em>\u00a0reveals not only how it leads us astray but also how individuals and organizations can better manage scarcity for greater satisfaction and success.<\/p>\n<p><strong><a href=\"http:\/\/www.amazon.co.uk\/gp\/product\/125005611X\/ref=as_li_tl?ie=UTF8&amp;camp=1634&amp;creative=6738&amp;creativeASIN=125005611X&amp;linkCode=as2&amp;tag=behaviorale0b-21&amp;linkId=J5ARIXLLYDSR26XG\">Buy on Amazon<\/a><img decoding=\"async\" style=\"border: none !important; margin: 0px !important;\" src=\"http:\/\/ir-uk.amazon-adsystem.com\/e\/ir?t=behaviorale0b-21&amp;l=as2&amp;o=2&amp;a=125005611X\" alt=\"\" width=\"1\" height=\"1\" border=\"0\" \/><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the publisher: In this provocative book based on cutting-edge research, Sendhil Mullainathan and Eldar Shafir show that scarcity creates a distinct psychology for everyone struggling to manage with less than they need. Busy people fail to manage their time efficiently for the same reasons the poor and those maxed out on credit cards fail [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":12,"menu_order":102,"comment_status":"closed","ping_status":"open","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"jetpack_post_was_ever_published":false,"footnotes":""},"coauthors":[],"class_list":["post-141","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Scarcity: The New Science of Having Less and How It Defines Our Lives - Sendhil Mullainathan &amp; Eldar Shafir (2014) - BehavioralEconomic.co.uk | The BE Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.behaviouraleconomic.co.uk\/resources\/books\/scarcity-the-new-science-of-having-less-and-how-it-defines-our-lives-sendhil-mullainathan-eldar-shafir\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scarcity: The New Science of Having Less and How It Defines Our Lives - Sendhil Mullainathan &amp; Eldar Shafir (2014) - BehavioralEconomic.co.uk | The BE Hub\" \/>\n<meta property=\"og:description\" content=\"From the publisher: In this provocative book based on cutting-edge research, Sendhil Mullainathan and Eldar Shafir show that scarcity creates a distinct psychology for everyone struggling to manage with less than they need. Busy people fail to manage their time efficiently for the same reasons the poor and those maxed out on credit cards fail [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.behaviouraleconomic.co.uk\/resources\/books\/scarcity-the-new-science-of-having-less-and-how-it-defines-our-lives-sendhil-mullainathan-eldar-shafir\/\" \/>\n<meta property=\"og:site_name\" content=\"BehavioralEconomic.co.uk | The BE Hub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/behavecondotcom\/\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-09T11:39:49+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.behaviouraleconomic.co.uk\/wp-content\/uploads\/2015\/03\/Scarcity-200x300.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@behavecondotcom\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"BehavioralEconomic.co.uk\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.behaviouraleconomic.co.uk\/resources\/books\/scarcity-the-new-science-of-having-less-and-how-it-defines-our-lives-sendhil-mullainathan-eldar-shafir\/\",\"url\":\"https:\/\/www.behaviouraleconomic.co.uk\/resources\/books\/scarcity-the-new-science-of-having-less-and-how-it-defines-our-lives-sendhil-mullainathan-eldar-shafir\/\",\"name\":\"Scarcity: The New Science of Having Less and How It Defines Our Lives - Sendhil Mullainathan & Eldar Shafir (2014) - BehavioralEconomic.co.uk | The BE Hub\",\"isPartOf\":{\"@id\":\"https:\/\/www.behaviouraleconomic.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.behaviouraleconomic.co.uk\/resources\/books\/scarcity-the-new-science-of-having-less-and-how-it-defines-our-lives-sendhil-mullainathan-eldar-shafir\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.behaviouraleconomic.co.uk\/resources\/books\/scarcity-the-new-science-of-having-less-and-how-it-defines-our-lives-sendhil-mullainathan-eldar-shafir\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.behaviouraleconomic.co.uk\/wp-content\/uploads\/2015\/03\/Scarcity-200x300.jpg\",\"datePublished\":\"2015-03-19T10:49:57+00:00\",\"dateModified\":\"2018-02-09T11:39:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.behaviouraleconomic.co.uk\/resources\/books\/scarcity-the-new-science-of-having-less-and-how-it-defines-our-lives-sendhil-mullainathan-eldar-shafir\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.behaviouraleconomic.co.uk\/resources\/books\/scarcity-the-new-science-of-having-less-and-how-it-defines-our-lives-sendhil-mullainathan-eldar-shafir\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.behaviouraleconomic.co.uk\/resources\/books\/scarcity-the-new-science-of-having-less-and-how-it-defines-our-lives-sendhil-mullainathan-eldar-shafir\/#primaryimage\",\"url\":\"http:\/\/www.behaviouraleconomic.co.uk\/wp-content\/uploads\/2015\/03\/Scarcity-200x300.jpg\",\"contentUrl\":\"http:\/\/www.behaviouraleconomic.co.uk\/wp-content\/uploads\/2015\/03\/Scarcity-200x300.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.behaviouraleconomic.co.uk\/resources\/books\/scarcity-the-new-science-of-having-less-and-how-it-defines-our-lives-sendhil-mullainathan-eldar-shafir\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.behaviouraleconomic.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/www.behaviouraleconomic.co.uk\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Popular Books\",\"item\":\"https:\/\/www.behaviouraleconomic.co.uk\/resources\/books\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Scarcity: The New Science of Having Less and How It Defines Our Lives &#8211; Sendhil Mullainathan &#038; Eldar Shafir (2014)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.behaviouraleconomic.co.uk\/#website\",\"url\":\"https:\/\/www.behaviouraleconomic.co.uk\/\",\"name\":\"BehavioralEconomic.co.uk | The BE Hub\",\"description\":\"Home of the Behavioral Economics Guide and the Behavioral Economics Academy. 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