{"id":138,"date":"2015-03-19T10:34:46","date_gmt":"2015-03-19T10:34:46","guid":{"rendered":"http:\/\/www.behaviouraleconomic.co.uk\/?page_id=138"},"modified":"2018-02-09T11:39:49","modified_gmt":"2018-02-09T11:39:49","slug":"misbehaving-the-making-of-behavioral-economics-richard-thaler","status":"publish","type":"page","link":"https:\/\/www.behaviouraleconomic.co.uk\/resources\/books\/misbehaving-the-making-of-behavioral-economics-richard-thaler\/","title":{"rendered":"Misbehaving: The Making of Behavioral Economics &#8211; Richard Thaler (2015)"},"content":{"rendered":"<p><b><a href=\"http:\/\/www.behaviouraleconomic.co.uk\/wp-content\/uploads\/2015\/03\/Misbehaving.jpg\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-133\" src=\"http:\/\/www.behaviouraleconomic.co.uk\/wp-content\/uploads\/2015\/03\/Misbehaving-198x300.jpg\" alt=\"Misbehaving\" width=\"198\" height=\"300\" data-id=\"133\" srcset=\"https:\/\/www.behaviouraleconomic.co.uk\/wp-content\/uploads\/2015\/03\/Misbehaving-198x300.jpg 198w, https:\/\/www.behaviouraleconomic.co.uk\/wp-content\/uploads\/2015\/03\/Misbehaving.jpg 228w\" sizes=\"(max-width: 198px) 100vw, 198px\" \/><\/a>From the publisher:<\/b><\/p>\n<p>Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans\u2014predictable, error-prone individuals.\u00a0<em>Misbehaving<\/em>\u00a0is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth\u2014and change the way we think about economics, ourselves, and our world.<\/p>\n<p>Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.<\/p>\n<p>Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.<\/p>\n<p>Laced with antic stories of Thaler\u2019s spirited battles with the bastions of traditional economic thinking,<em>Misbehaving<\/em>\u00a0is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.<\/p>\n<p><strong><a href=\"http:\/\/www.amazon.co.uk\/gp\/product\/1846144035\/ref=as_li_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=1846144035&amp;linkCode=as2&amp;tag=behaviorale0b-21&amp;linkId=YD3D47SSHK6CKPLG\">Buy on Amazon<\/a><img decoding=\"async\" style=\"border: none !important; margin: 0px !important;\" src=\"http:\/\/ir-uk.amazon-adsystem.com\/e\/ir?t=behaviorale0b-21&amp;l=as2&amp;o=2&amp;a=1846144035\" alt=\"\" width=\"1\" height=\"1\" border=\"0\" \/><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the publisher: Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans\u2014predictable, error-prone individuals.\u00a0Misbehaving\u00a0is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth\u2014and change the way we think about economics, ourselves, and our world. Traditional economics [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":12,"menu_order":101,"comment_status":"closed","ping_status":"open","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"jetpack_post_was_ever_published":false,"footnotes":""},"coauthors":[],"class_list":["post-138","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Misbehaving: The Making of Behavioral Economics - Richard Thaler (2015) - BehavioralEconomic.co.uk | The BE Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.behaviouraleconomic.co.uk\/resources\/books\/misbehaving-the-making-of-behavioral-economics-richard-thaler\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Misbehaving: The Making of Behavioral Economics - Richard Thaler (2015) - BehavioralEconomic.co.uk | The BE Hub\" \/>\n<meta property=\"og:description\" content=\"From the publisher: Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans\u2014predictable, error-prone individuals.\u00a0Misbehaving\u00a0is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth\u2014and change the way we think about economics, ourselves, and our world. 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