{"version":"1.0","provider_name":"BehavioralEconomic.co.uk | The BE Hub","provider_url":"https:\/\/www.BehavioralEconomic.co.uk","author_name":"BehavioralEconomic.co.uk","author_url":"https:\/\/www.BehavioralEconomic.co.uk\/author\/behavioralecon\/","title":"Behavioral Marketing: Delivering Personalized Experiences at Scale - Dave Walters (2015) - BehavioralEconomic.co.uk | The BE Hub","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"hksM5IU5sH\"><a href=\"https:\/\/www.BehavioralEconomic.co.uk\/resources\/books\/behavioral-marketing-delivering-personalized-experiences-at-scale-dave-walters-2015\/\">Behavioral Marketing: Delivering Personalized Experiences at Scale &#8211; Dave Walters (2015)<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.BehavioralEconomic.co.uk\/resources\/books\/behavioral-marketing-delivering-personalized-experiences-at-scale-dave-walters-2015\/embed\/#?secret=hksM5IU5sH\" width=\"600\" height=\"338\" title=\"&#8220;Behavioral Marketing: Delivering Personalized Experiences at Scale &#8211; Dave Walters (2015)&#8221; &#8212; BehavioralEconomic.co.uk | The BE Hub\" data-secret=\"hksM5IU5sH\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"From the publisher: Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing including customer journey mapping, channel\u2013level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement\/optimization and shows you how to [&hellip;]","thumbnail_url":"http:\/\/www.BehavioralEconomic.co.uk\/wp-content\/uploads\/2015\/08\/BehavioralMarketing.png"}