significant objects Archives - BehavioralEconomic.co.uk | The BE Hub https://www.BehavioralEconomic.co.uk/tag/significant-objects/ Home of the Behavioral Economics Guide and the Behavioral Economics Academy. A behavioral science hub hosting information, discussions and resources. Fri, 30 Jun 2023 06:21:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 179258705 How the Science of Storytelling Can Drive Behavior https://www.BehavioralEconomic.co.uk/how-the-science-of-storytelling-can-drive-behavior/ https://www.BehavioralEconomic.co.uk/how-the-science-of-storytelling-can-drive-behavior/#comments Wed, 10 May 2023 05:19:07 +0000 https://www.BehavioralEconomic.co.uk/?p=10448 Research suggests that human beings have a natural tendency towards seeing deeper meaning in ordinary things. We don’t just appreciate an object’s physical features, we also perceive its deeper, hidden meaning; its soul. This is especially true when it comes to products. The perceived "soul" of a product deeply impacts how a consumer values it. Marketers can directly craft the deeper meaning of their products through clever storytelling.

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