segmentation Archives - BehavioralEconomic.co.uk | The BE Hub https://www.BehavioralEconomic.co.uk/tag/segmentation/ Home of the Behavioral Economics Guide and the Behavioral Economics Academy. A behavioral science hub hosting information, discussions and resources. Sun, 23 Jun 2024 13:01:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 179258705 More Conversions With Social Media Targeting: Lessons From Behavioral Biology https://www.BehavioralEconomic.co.uk/more-conversions-with-social-media-targeting-lessons-from-behavioral-biology/ https://www.BehavioralEconomic.co.uk/more-conversions-with-social-media-targeting-lessons-from-behavioral-biology/#comments Mon, 24 Oct 2022 04:56:14 +0000 https://www.BehavioralEconomic.co.uk/?p=10018 Targeting the right customers with the right message is one of the most established strategic goals in marketing. However, traditional approaches to targeting can often end up being ineffective and sometimes even harmful to brands. In this article, we discuss a framework for social media targeting based on insights from behavioral biology.

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]]> https://www.BehavioralEconomic.co.uk/more-conversions-with-social-media-targeting-lessons-from-behavioral-biology/feed/ 1 10018 Behavioral Segmentation in Marketing: How to Increase Conversions https://www.BehavioralEconomic.co.uk/behavioral-segmentation-in-marketing-how-to-increase-conversions/ https://www.BehavioralEconomic.co.uk/behavioral-segmentation-in-marketing-how-to-increase-conversions/#comments Mon, 04 Jul 2022 09:44:01 +0000 https://www.BehavioralEconomic.co.uk/?p=9766 Market segmentation is a valuable strategic tool in marketing. How to properly do segmentation is, however, not widely known. In this article, I lay out the principles of segmentation and provide a step-by-step guide.

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