Planning Fallacy Archives - BehavioralEconomics.com | The BE Hub https://www.behavioraleconomics.com/tag/planning-fallacy/ Home of the Behavioral Economics Guide and the Behavioral Economics Academy. A behavioral science hub hosting information, discussions and resources. Mon, 04 Dec 2023 06:45:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 179258705 Pricing Strategy: How Our Brains Keep Us Stuck https://www.behavioraleconomics.com/pricing-strategy-how-our-brains-keep-us-stuck/ https://www.behavioraleconomics.com/pricing-strategy-how-our-brains-keep-us-stuck/#respond Mon, 04 Dec 2023 06:02:32 +0000 https://www.behavioraleconomics.com/?p=10768 Pricing strategy is a funny area of business that everyone seems to hate. What role does the brain play in this, and how can you leverage behavioral economics to overcome your brain’s natural tendencies?

The post Pricing Strategy: How Our Brains Keep Us Stuck appeared first on BehavioralEconomics.com | The BE Hub.

]]> https://www.behavioraleconomics.com/pricing-strategy-how-our-brains-keep-us-stuck/feed/ 0 10768