advertising Archives - BehavioralEconomics.com | The BE Hub https://www.behaviouraleconomic.co.uk/tag/advertising/ Home of the Behavioral Economics Guide and the Behavioral Economics Academy. A behavioral science hub hosting information, discussions and resources. Tue, 14 Mar 2023 06:49:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 179258705 How to Position Your Brand: The Behavioral Science Behind Relative Differentiation https://www.behaviouraleconomic.co.uk/how-to-position-your-brand-the-behavioral-science-behind-relative-differentiation/ https://www.behaviouraleconomic.co.uk/how-to-position-your-brand-the-behavioral-science-behind-relative-differentiation/#comments Mon, 13 Mar 2023 06:58:47 +0000 https://www.behaviouraleconomic.co.uk/?p=10359 The debate between differentiation and distinctiveness in brand positioning is a false dichotomy. While distinctiveness is more important for a brand, differentiation can also be used to your advantage. Understanding your brand positioning relative to competitors is a valuable strategic tool that can help your brand consistency in your tactical efforts. In this article, I discuss how you can build and measure the values that differentiate your brand.

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