BehavioralEconomics.com | The BE Hub

How to Create Dashboards That Boost User Engagement

Yael Mark — Tue, 03 Dec 2024 12:09:22 +0000

Great dashboards don’t just display data—they drive action. Whether it’s tracking fitness, managing projects, or learning new skills, the best dashboards use behavioral science to go beyond numbers. They tap into user psychology to inspire engagement and ensure every user feels progress. Explore real-life examples that got it right.

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Reimagining Behavioral Science: Reflections on Equity from the 2024 Presidential Campaign

Crystal Hall — Fri, 01 Nov 2024 12:43:53 +0000

Behavioral science has continued to evolve, but there remains a need to shift our focus beyond individual-focused nudges toward a more systemic approach. In Antiracist by Design, we begin to explore how the field of Applied Behavioral Science can identify the impact of social and economic contexts as we explore opportunities to promote more equitable, impactful interventions in the field.

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Stress Less, Achieve More: Boosting Women’s STEM Performance

Lucía Rosich — Tue, 27 Aug 2024 00:35:41 +0000

Gender gaps in STEM fields are far from resolved. High-stakes exams are part of the journey, and several studies prove that women tend to underperform. Why does this happen? How can the gap be closed? Despite accumulated evidence, efforts still need to be made to shed light on this issue. An intervention performed by Ceibal’s Behavioral Insights Lab in Uruguay showed that a stress management exercise during a high-stakes exam can enhance women's performance.

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What Behavioral Scientists Should Know about Hofstede’s Cultural Framework

Lachezar Ivanov — Mon, 10 Jun 2024 13:53:26 +0000

Geert Hofstede revolutionized cultural research in the 1970s with a massive survey of IBM employees worldwide, using factor analysis to identify six key cultural dimensions. While his framework remains influential, it's essential for behavioral scientists to explore beyond these dimensions, acknowledge within-country diversity, and leverage modern research methods and technology. This nuanced approach can lead to more accurate and culturally sensitive insights in a rapidly evolving global landscape.

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The Wealth of Wellbeing: A Behavioural Science Perspective

Krystle McGilvery — Sat, 18 May 2024 10:50:19 +0000

When we think about wellbeing, we often think about our health, including our mental state. Research has found that good financial health has a huge influence on improving overall wellbeing, while poor financial health is linked to stress, depression and lack of productivity. People in receipt of financial education often report feeling more confident, more in control of personal finances and exhibit better financial behaviours. Good finances have an added positive impact on the wider community and generations to come.

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Different Dinners: Unlocking Behavioural Insights for a Sustainable Food Future

Rebecca Hayden — Tue, 02 Apr 2024 02:15:21 +0000

In 2022, Auckland Council undertook an innovative research project utilising behavioural insights, which was designed to support Auckland households to make more sustainable and climate friendly food choices, i.e., to eat less meat. This ‘Different Dinners’ project is part of a broader programme of work looking at how Auckland Council can respond to its commitments to address climate change. The results were positive and demonstrate that Aucklanders are both willing to and did make changes to their diets. All interventions tested resulted in increased climate-friendly food choices.

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The Making of an Expert: The Joy Factor

Shaye-Ann Hopkins — Wed, 20 Mar 2024 16:29:53 +0000

The pursuit of expertise has been a longstanding goal for us humans. Drawing from key research on how we build skills, we highlight the intrinsic connection between joy and the development of expertise in one’s field. By understanding joy as a vital component of expertise, we propose the concept of joyful expertise – a holistic approach to skill development. Potential contributors to joyful expertise include social connection, grit and resilience building, finding aligned environments, and the prioritization of holistic well-being.

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Decoding Human Behaviour: An Exploration of Behavioural Science Methodologies

Lindsey Horne — Sat, 03 Feb 2024 23:07:05 +0000

Selecting the right methodology for researching and exploring human behaviour can be a challenge. This article provides an overview of different applied behavioural science methodologies and offers some simple steps toward selecting the most suitable approach to gain insights into human behaviour.

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Pricing Strategy: How Our Brains Keep Us Stuck

Melina Palmer — Mon, 04 Dec 2023 06:02:32 +0000

Pricing strategy is a funny area of business that everyone seems to hate. What role does the brain play in this, and how can you leverage behavioral economics to overcome your brain’s natural tendencies?

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8 Ways to Drive Conversions and User Engagement Online

Oleh Martynenko — Tue, 14 Nov 2023 09:00:00 +0000

Some apps or websites are beautiful, stylish, and well thought out in terms of UX, but have one problem: they are boring. These products can trigger both desire and resistance in the user at the same time. Here are a few tricks that will help solve this problem not from a rational, but from an emotional side.

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