Comments on: Behavioral Economics and Healthcare: A Match Made in Heaven

By: zoritoler imol

zoritoler imol — Fri, 28 Apr 2023 12:58:16 +0000

Way cool, some valid points! I appreciate you making this article available, the rest of the site is also high quality. Have a fun.

By: Lerato

Lerato — Sat, 14 May 2022 20:56:30 +0000

eye opening

By: Benjamin

Benjamin — Fri, 11 Sep 2015 14:47:17 +0000

Thanks Douglas, I’ll read it with great interest! I love getting students involve in spotting these. They are really good at it.

By: Douglas Hough

Douglas Hough — Fri, 11 Sep 2015 08:59:28 +0000

Benjamin —
You are right on target. I was a mainstream health economist, trying to apply the concepts of neoclassical economics to issues in health and health care. My students (mostly experienced practitioners) were respectful, but skeptical, of my attempts.
When I began to introduce concepts of BE, the students were enthusiastic. Then, I started to accumulate “anomalies” (in homage to Richard Thaler) that neoclassical economists were unable to explain (or thought were not economics). Once I had 23 of them — almost equally split among patient behavior, physician behavior, and public policy — I wrote a book, “Irrationality in Health Care: What BE Tells Us about What We Do and Why,” published in 2013 by Stanford University Press. You might want to look at it.